Motifmotion

Financial Services & Fintech Video Production

Financial services video production that makes complex products and concepts understandable — animation and motion graphics for fintech platforms, financial institutions, and advisors in regulated industries. We are a Philadelphia studio that turns dense financial information into clear, accurate video.

A sample from our financial productions

Trusted by leaders

We collaborate with financial institutions, fintech companies, and service organizations to deliver financial services video production that helps teams communicate products, onboard clients, and standardize internal processes. Explore our financial case studies to see how these projects are applied

Merck logo
Invested.ch logo — Swiss financial literacy platform
University of Pennsylvania official logo
Philanthropi charitable giving platform logo
Associated Builders and Contractors logo
Eisai logo — pharmaceutical animation client of Motifmotion
Institute for Intergovernmental Research logo
Mac Papers + Packaging logo

Why choose Motifmotion for financial services video production?

Effective financial services video production requires clarity, structure, and accuracy. Motifmotion combines visual storytelling with production workflows designed for complex, regulated environments. The result is content that helps organizations explain fintech products, financial workflows, and services in ways teams and clients can actually use — especially across fintech video production and platform-based communication.

  • Clear structure, easy to follow from start to finish
  • Consistent messaging, aligned across teams and audiences
  • Scalable, reusable content without losing clarity
  • Accuracy and review built into the workflow

To see how these approaches are applied in real projects, explore our SaaS video production page, and our training video page.

Our financial video production process

Financial video production focuses on structuring information so it’s easy to understand and apply. Projects are shaped around aligning messaging early and ensuring accuracy before moving into production.

Our production process adapts to your needs

1
Topic DiscoveryIdentifying the message, audience, and scope of the financial topic to shape the direction of the video.
2
ScriptingDeveloping clear, accurate scripts aligned with the core financial message.
3
StoryboardingVisual planning that maps content flow and on-screen action.
4
DesignCrafting brand-aligned visual systems, layouts, and style frames.
5
IllustrationsCustom artwork and graphics tailored to each financial concept.
6
AnimationBringing illustrations to life with motion and timing.
7
Sound DesignVoiceover, music, SFX, and audio polish for a complete experience.

Have a financial story to tell?

Investor presentations, product explainers, donor outreach — tell us what you're trying to communicate and we'll come back with ideas.

Types of financial services videos we produce

1

Financial Platforms and Tools

Some projects focus on showing how a platform works in practice — how people interact with it, what they can do, and how the system fits together.

2

Financial Systems and Breakdowns

In other cases, the challenge is explaining a system. Costs, funding structures, and financial models are broken down step by step so everything is clear and easy to follow.

3

Financial Education & Literacy

Some projects are centered on explaining fundamental financial concepts in a clear, structured way, helping people build a stronger understanding and make more informed decisions.

Fintech product demos and app walkthroughs

Fintech moves fast, and a product demo has to make a new app feel obvious in under 90 seconds. We produce fintech video production that walks viewers through onboarding flows, dashboards, and key features, using animation and motion graphics to show the interface clearly without waiting on a finished build. That means you can launch a demo before the product ships, update it as the UI evolves, and keep the story consistent across web, sales, and investor decks.

App onboarding and UI walkthroughs

Show the interface before the build is finished.

Feature explainers

Make one capability click in seconds.

Investor-facing product demos

One story for sales and investor decks.

Dashboard and reporting walkthroughs

Turn live data views into a clear story.

Built for your compliance review (SEC/FINRA)

Financial and fintech videos almost always pass through a compliance review before they ship — often against SEC or FINRA guidelines — and we are used to working that way. We are a creative studio, not your compliance or legal team, but we build our process around that review: we keep scripts and on-screen claims easy to check, leave room for the disclosures your reviewers require, and lock approved wording once it clears. The result is fewer review rounds and no surprises for the people who sign off.

Scripts and storyboards built for review

Reviewable at every stage.

Room for required disclosures

Space for the fine print, by design.

Version control to lock approved language

Approved wording stays locked.

Fast turnaround on review notes

We fold in review notes quickly.

Financial explainers, platform demos, and fintech animation case studies

Animated Philanthropi platform dashboard showing user profile, donations, and charitable impact statsPlatform

Platform and Impact System

Philanthropi

This video introduces a platform built to support employee giving and company-wide engagement. It shows how individuals interact with the system and how organizations track and manage participation.

Animated UPenn financial aid breakdown showing tuition, grants, EFC, and work study in a stacked bar chartFinancial Process Description

Financial Aid Explained

Upenn

This video explains how financial aid works at the University of Pennsylvania. It breaks down cost of attendance, expected contribution, and aid in a clear, structured way.

Animated snail labeled 'Inflation' eating dollar bills, from a financial education explainer videoFinancial Education

Financial Education & Awareness

Invested.ch

This video focuses on explaining core financial concepts and how they relate to real-world decisions, helping viewers build a clearer understanding of how financial systems affect them.

We have also handled high-scrutiny, regulated storytelling, from AccessLex (legal-financial education) to complex-topic explainers for Mayo Clinic and PBS/WHYY.

Pricing

What does financial video production cost?

The cost of financial services video production depends on how much structure and detail the content requires.

  • Long-form financial content is typically more straightforward visually and is most often used in onboarding, training, and client education systems designed to scale across teams. Many financial training programs and product education series fall into this category, where clarity, consistency, and repeatability are more important than visual complexity.
  • Short-form videos tend to be more visually focused and are often used for product explainers, platform demos, and investor-facing content — especially in fintech video production. Pricing is influenced by factors like pacing, number of scenes, and overall production detail.

Short-form pricing is shown below, reflecting the range of visual approaches used across financial products and fintech animation.

Short form price ranges (per minute)

Animated HMH explainer slide showing patient-to-support-agent connection and outpatient services list

Modest

$3,000 – $6,000 per minute

Icons, geometric shapes, and custom visual elements

Ideal for:

  • Simple motion graphics
  • Modest scene complexity
Animated pharmacy training scene with RX medication shelves and certificates, from a Motifmotion explainer video

Moderate

$6,000 – $9,000 per minute

Custom illustrations, layered scenes, dynamic movement

Ideal for:

  • Richer 2D animation with custom illustrations
  • Layered scenes with more dynamic movement
  • Moderate character animation
Animated woman at a desktop viewing pensions.org's preventive care benefits page

Premium

$9,000 – $15,000 per minute

Complex scenes, sophisticated character work, 3D visualization

Ideal for:

  • Highly detailed animation with complex scenes
  • Sophisticated character work and visual storytelling
  • Possible 3D or technical visualization

Planning a financial video production project?

Before production begins, one of the most important questions is simple: how long will the final video actually be? Our free script timer tool converts written scripts into estimated video runtimes so teams can quickly understand the scope of a project. This makes it easier to plan production timelines, estimate costs, and evaluate whether a concept fits the available budget.

Motifmotion Script Timer tool on iMac — paste a script to calculate estimated video runtime

What financial video content do we produce?

  • Financial explainer videos for products and services
  • Fintech video production demos and walkthroughs
  • Client onboarding and education systems
  • Internal training and compliance programs
  • Investor updates and reporting videos
  • Banking and service-based explainers
  • Investment education videos
  • Customer journey and service walkthrough videos
  • Sales enablement and product marketing videos
  • Fintech animation for product education

Financial services video production FAQ

Yes, financial videos generate leads by showcasing expertise and building trust before a sales call. Give qualified viewers a clear next step so they convert.

Yes, video humanizes a financial brand and makes complex products feel transparent. Plain visuals and consistent messaging reassure a cautious, regulated audience.

Yes, clear video reduces confusion at the decision point, so more viewers act. An explainer or product demo answers objections before they reach sales.

By tailoring format and depth to each audience while keeping the core message consistent. Advisors, institutions, and end-customers each get the right level of detail.

We build our process around your review, structuring scripts, claims, and disclosures so your compliance team can sign off faster. We are a creative studio, not your compliance or legal team, but our workflow is built to make approvals easier.

An explainer teaches a concept; a fintech product demo shows your actual product working. Many fintech projects need both, concept first, then the app walkthrough.

Barbara Lasic
Barbara LasicDirector of Partnerships

Ready to get started?

Financial storytelling has to build trust without losing the audience to jargon. Motifmotion can help. Contact us in a few different ways:

We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.

Contact Us Today