Motifmotion

Non Profit Video Production

Nonprofit video productions for NGOs and social movement organizations — donor engagement, advocacy storytelling, training, and program explainers that move missions forward.

One of our nonprofit productions - "What to Expect" - Social Work Day at the United Nations

Trusted by nonprofits and social-impact organizations

Social Work Day at the United Nations official logo with globe and hands
Institute for Intergovernmental Research logo
Carnegie Endowment for International Peace logo
Public Health Management Corporation logo
Near East South Asia Center for Strategic Studies 25th anniversary logo
AccessLex Institute logo

Non profit video storytelling

There is perhaps no field in the world that can benefit more from effective digital storytelling than non profits.

Storytelling is the most ancient form of communication. Before the emergence of written language, legends and myths were passed down from one generation to the next — inspiring, teaching life lessons, and offering consolation in times of grief. As a result, when humans see and hear good stories, their neural activity responds. They imagine themselves as participants in the journey, rather than distant observers.

When viewers feel part of a mission, they are more likely to donate time, energy, and financial resources to a cause they believe in.

ClientVarious
TypeNonprofit Walkthrough
LengthVarious
Style2D Animation
Animated multigenerational family sharing a festive meal with red lanterns overhead
Animated title card for Social Work Day at the United Nations, New York, with a stylised city skyline
Animated U.S. map with pins showing 28 million small businesses nationwide, from a cybersecurity explainer video

A Heart of Gold

Non profit case study videos

Non profit case study videos are designed to demonstrate social impact. When potential supporters are deciding which nonprofits to support, understanding the tangible impact of their donation dollars and volunteer hours is key.

Likewise, when seeking grants for new projects, the ability to demonstrate program efficacy is critical. Non profit video production can be a powerful tool to meet these ends.

Have a mission worth sharing?

Donor outreach, advocacy spots, impact storytelling — tell us about your cause and we'll help bring it to life.

Fundraising video production

Fundraising video production is used to attract donors, make funding requests, and engage a cadre of supporters.

Fundraising videos are often released in the days and weeks leading up to an annual giving day, to announce a major initiative, or in response to a sudden need for funding.

Animated video or live action?

When it comes to non profit video production, animation and live action video both come with advantages and disadvantages. Live action is great at humanizing organizations and creating connections. Animated video is better at telling stories and demonstrating social impact.

Both are excellent options for non profit video production, and mixed live action/motion graphic animations offer the best of both worlds.

Dr. Robin Mama, Dean of Social Work at Monmouth University

United Nations World Social Work Day

Motifmotion created an animated video for an annual program I am involved with at the United Nations in New York. The video was creative and engaging and helped us get our message across about what to expect at this annual event. It was also well received by staff at the UN. I would definitely work with Motifmotion again!

Dr. Robin Mama

Dean of Social Work at Monmouth University

Variations of non profit storytelling

Video is the most effective digital approach to non profit storytelling, but it isn't the only option. Non profit storytelling can also take the form of mission statements, written stories to supporters (through a blog or an email newsletter), infographics, branding, web design and more.

By sharing compelling narratives, nonprofits can use storytelling to connect supporters to their mission.

The future of non profit video production

The future of non profit video production is in a word…bright!

Over the past decade, use of non profit video storytelling has reached new heights. As organizations continue to adapt to an increasingly digital world, non profit leaders must seek creative funding avenues, novel ways to engage supporters, and new missions for social change.

Non profit video production is sure to remain one of the most crucial tools in their toolbox!

Barbara Lasic
Barbara LasicDirector of Partnerships

Ready to get started?

Nonprofit storytelling requires a delicate hand. Motifmotion can help. Contact us in a few different ways:

We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.

Contact Us Today