Motifmotion

Explainer animation budget calculator

Seven quick questions about your explainer, brand or product piece and you get a suggested style, a production tier and a budget estimate per finished minute, built on how we have priced real animation work. Covers 2D, 3D and motion graphics.

Which animation style fits your project?

Answer the questions below and we’ll suggest a style and an estimate. Send it to us if you want a quote.

Planning a long-form eLearning or training program? That work is priced at scale, differently from the one-off pieces this picker covers. Start with our eLearning video production or corporate training video pages instead.

Which of these is closest to what the video is about?
Which level of production looks closest to what you want?
Which is closest to the amount of video you need?
Which is closest to the primary audience?
Which is closest to when you need it?
Which is closest to your brand guidelines?
Which looks from the guide caught your eye? Pick up to three, or skip.

Answer the six questions above and we'll suggest a style, a look and a price band. The looks are optional.

This animation budget calculator works from the same cost model we use when we price a project: a base rate for one finished minute at moderate complexity, adjusted for the production level, how character-based the piece is, its length and whether it is a rush. It covers 2D, 3D and motion graphics, so it doubles as a 3D animation cost calculator and an explainer video cost calculator. It is a planning figure, not a quote. Once we have read your brief we confirm the price.

If you want to see what the tiers look like before you answer, the animation styles guide shows every style with a real client example, and the animation cost guide explains what a per-minute rate actually buys. For long-form training and eLearning programs, which are priced at scale, use the training video cost calculator instead.

Barbara Lasic
Barbara LasicDirector of Partnerships

Ready to get started?

If you would like to talk through the estimate, or you have a project that does not fit the questions, you can contact us in a few different ways:

We'll work with you to understand your objectives, how we can provide assistance and we'll outline the next steps.

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