Blog
Welcome to the Motifmotion blog! The place where we prep, cook, and serve up all sorts of tasty marketing treats. Visit this page whenever you’re hankering for a bit of inspiration — or you just need to convince your boss that it’s not 1994, and digital marketing is extremely important!
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Motifmotion · July 12, 2026
A practical guide to AI in video production for learning-and-development teams, instructional designers, and anyone responsible for employee training content, where it genuinely helps and where it falls short.
Phil Heusser · June 29, 2026
If you're trying to figure out what video production costs in 2026, the honest answer is: it depends on what you're making — and this guide breaks that down completely. A series of five custom explainer videos totaling 5 minutes can cost the same as a 60-minute eLearning program. If that sounds wrong, you're not alone — but it makes sense once you understand how different these projects really are.
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Phil Heusser · March 17, 2026
Training video productions at scale — pacing, scope, workflow, and decision-making for teams who want practical, expert-led clarity before production starts. Part of Motifmotion's knowledge-sharing approach.
Phil Heusser · February 13, 2026
A practical primer on writing video scripts that perform — what carries over from traditional writing, what changes when prose meets storyboard, plus a free template to start from.
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Phil Heusser · October 22, 2024
Why onboarding video works where the standard slide deck doesn't — the formats, the production patterns, and how to plan a program new hires actually finish.
Phil Heusser · October 21, 2024
How to plan, produce, and implement effective safety training videos that actually engage your workforce.
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Phil Heusser · February 2, 2021
A four-part roadmap for non-profits, small businesses, and DIY teams who need to ship an animation without studio-level budget — the tools, tradeoffs, and workflow that make it doable.
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Phil Heusser · January 25, 2021
Why case studies on paper feel like a chore — and what changes when you tell the same story on video. Formats, examples, and the pitch behind the pitch.
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Phil Heusser · January 16, 2021
Why video has become digital marketing’s most dominant force — a 2021 breakdown of the social, mobile, retention, and conversion advantages, plus a guide to picking the right format.
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Phil Heusser · January 8, 2021
A practical overview of how to plan, build, and market an infographic — including the three main types (static, animated, interactive), the team you’ll need, and the steps to research, design, and distribute it.
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· November 27, 2020
Twelve reasons HigherEd institutions should create an animated explainer video on how financial aid works — from unwrapping cost of attendance and explaining the FAFSA, to branding, deadlines, and a clear call to action.
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· October 25, 2020
A practical guide to applying storytelling techniques in business — covering the three-act structure, making it personal, and choosing between written, visual, video, and animated formats.
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· October 25, 2020
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Phil Heusser · May 12th, 2025
From Disney's 1940s scene-planning hack to today's pre-visualization tool — what storyboards actually do, and how to build one for your own video project.
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Ready to get started?
If you’d like to turn any of these ideas into a real video project, you can contact us in a few different ways:
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.
