About
By Service
Explainer
Animated explainers for complex ideas
eLearning
Animated courses and modules
Corporate
Explainers and internal comms
Training
Employee development and onboarding
Commercial
Ads, promos, and broadcast
Animation
2D Animation
3D Animation
Motion Graphics
Cartoon Animation
Animation portfolio
114 pieces across 10 industries
By Industry
Education
K-12 and Ed-Tech
Non Profit
Mission storytelling and donor engagement
Industrial
Safety, compliance, operations
Financial
Banking, fintech, insurance
SaaS
Product demos and walkthroughs
Recruitment
Employer brand and talent
Healthcare
Patient, pharma, and medical
Patient Education
Marketing
Medical and Science
Professional
Our Work
Portfolio
Browse our video library
Case Studies
Client success stories
Learn
Guides and Tutorials
In-depth resources
Blog
Insights and tips
Tools and Calculators
Estimate and plan
What Is B-Roll? Definition, Examples, and How to Use It
What b-roll is, how it differs from a-roll, and how to shoot it when motion graphics and animation are going on top. With examples from finished client work.
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Resources
Motifmotion’s learning hub
Everything we’ve published on planning, pricing, and scoping video and animation projects.
Start here
What it costs
Video Production Pricing Guide
Real ranges by project type, plus a calculator you can run yourself.
What it can look like
Animation Styles & Techniques
15 styles, with real client work and costs for each.
How long it'll be
Script Timer
Paste a script, get an estimated runtime.
Browse everything
Guides and tutorials
Long-form, start to finish
Blog
Shorter answers to specific questions
Tools and calculators
Estimate before you brief
By sector
Industrial, recruitment, SaaS, finance and more
Recently added
What is b-roll
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What is an animatic
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What is a storyboard
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Training video production guide
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