Motifmotion

Training and eLearning video cost calculator

These rates apply to training programs at scale: at least 45 minutes of finished content. Set the minutes you need in each complexity tier and the calculator totals the program, from $360 to $3,000 a minute.

Give it a try

These per-minute rates only work at program scale, 45 minutes of content or more. Across a program we build one graphics library and one streamlined process and reuse them in every module, and that is where the savings come from. A 5 or 10 minute piece has none of that to draw on, so it costs much more per minute. Drag the three sliders to the minutes you need in each tier and the total updates as you go. The three reference scenes below the calculator show what each tier looks like.

Example blended training course (45 minutes)

longform modest$8,100
50%22.5 min$360/min
longform moderate$15,435
35%15.7 min$980/min
longform premium$13,500
15%6.8 min$2,000/min
Estimated Total:Approximately $37,035
Average $/Minute:Approximately $823/min

Final cost per minute may vary depending on pacing, text density, scene complexity, and production conditions.

Reference

What each tier looks like

Three scenes from one series, the Pennsylvania tobacco merchant training we produced for PHMC, each built at a different tier.

Text list of fines for store retailers under Pennsylvania Act 112, from the PA Tobacco Merchant online training: modest-tier training video still

Modest

$360–$800

Per minute · Text motion + light visuals

Labeled icons of six tobacco products, from cigarettes to blunt wraps, from the PA Tobacco Merchant online training: moderate-tier training video still

Moderate

$800–$1,500

Per minute · Icons, diagrams, structured visuals

Animated convenience-store counter scene with two characters from the PA Tobacco Merchant online training — full-scene training video still

Premium

$1,500–$3,000

Per minute · Custom scenes or light character animation

Training and eLearning video is priced per finished minute by complexity tier, because it is built as a program: a visual system designed once and reused across every module. Most programs blend all three tiers, keeping the simpler ones for content-heavy modules and reserving premium animation where visual richness genuinely changes comprehension. A typical 45-minute course split across the tiers comes to roughly $800 to $900 per finished minute. That reuse is also why the rates start at about 45 minutes of content: a short one-off piece has no library to draw on and is priced much higher per minute.

The tiers, what each one includes and how to scope a program are on the animation cost guide. For the full workflow, SCORM and LMS delivery, see our eLearning production company and corporate training videos pages. For a standalone explainer or marketing piece, which is priced differently, use the animation budget calculator.

Barbara Lasic
Barbara LasicDirector of Partnerships

Ready to get started?

If you would like to talk through a training program, or you are not sure which tier your modules fall in, you can contact us in a few different ways:

We'll work with you to understand your objectives, how we can provide assistance and we'll outline the next steps.

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