Guides
These guides and tutorials are part of Motifmotion’s broader knowledge-sharing approach—designed to help clients, collaborators, and visitors better understand how effective videos are planned, structured, and produced. Drawing from years of hands-on production experience, they reflect an expert-led approach to sharing detailed, practical insight into pacing, scope, workflow, and decision-making, so teams can approach video projects with more clarity and confidence before production begins.
If you're trying to figure out what video production costs in 2026, the honest answer is: it depends on what you're making — and this guide breaks that down completely. A series of five custom explainer videos totaling 5 minutes can cost the same as a 60-minute eLearning program. If that sounds wrong, you're not alone — but it makes sense once you understand how different these projects really are.
Phil Heusser
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Training video productions at scale — pacing, scope, workflow, and decision-making for teams who want practical, expert-led clarity before production starts. Part of Motifmotion's knowledge-sharing approach.
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Phil Heusser
Co-Founder
A practical primer on writing video scripts that perform — what carries over from traditional writing, what changes when prose meets storyboard, plus a free template to start from.
Phil Heusser
Co-Founder
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Why onboarding video works where the standard slide deck doesn't — the formats, the production patterns, and how to plan a program new hires actually finish.
Phil Heusser
Co-Founder
How to plan, produce, and implement effective safety training videos that actually engage your workforce.
Phil Heusser
Co-Founder
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Why video has become digital marketing’s most dominant force — a 2021 breakdown of the social, mobile, retention, and conversion advantages, plus a guide to picking the right format.
Phil Heusser
Co-Founder
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A practical overview of how to plan, build, and market an infographic — including the three main types (static, animated, interactive), the team you’ll need, and the steps to research, design, and distribute it.
Phil Heusser
Co-Founder
:quality(75))
A practical guide to applying storytelling techniques in business — covering the three-act structure, making it personal, and choosing between written, visual, video, and animated formats.
Phil Heusser
Co-Founder
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Ready to get started?
If you’d like to turn any of these guides into a real video project, you can contact us in a few different ways:
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.
