Guides
These guides and tutorials are part of Motifmotion’s broader knowledge-sharing approach—designed to help clients, collaborators, and visitors better understand how effective videos are planned, structured, and produced. Drawing from years of hands-on production experience, they reflect an expert-led approach to sharing detailed, practical insight into pacing, scope, workflow, and decision-making, so teams can approach video projects with more clarity and confidence before production begins.
For IT and HR teams deciding between a subscription video library and a video built for your own systems, policies and incidents.
Motifmotion
Real animation rates from a working studio: what a per-minute rate buys, how the cost changes by style, tier and length, and a calculator for training programs.
Phil Heusser
What b-roll is, how it differs from a-roll, and how to shoot it when motion graphics and animation are going on top. With examples from finished client work.
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Phil Heusser
Co-Founder
What an animatic is, how it differs from a storyboard and a finished animation, and how to make one. With real animatics from finished client productions.
Phil Heusser
Co-Founder
:quality(75))
A visual guide to every animation style and technique we work in, shown with real client work and what each one costs.
:quality(75))
A practical guide to AI in video production for learning-and-development teams, instructional designers, and anyone responsible for employee training content, where it genuinely helps and where it falls short.
Motifmotion
:quality(75))
What a storyboard is, the five types, real examples from finished animation projects, and a step-by-step process for creating your own.
Phil Heusser
Co-Founder
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Training video productions at scale — pacing, scope, workflow, and decision-making for teams who want practical, expert-led clarity before production starts. Part of Motifmotion's knowledge-sharing approach.
Phil Heusser
Co-Founder
A practical primer on writing video scripts that perform — what carries over from traditional writing, what changes when prose meets storyboard, plus a free template to start from.
Phil Heusser
Co-Founder
:quality(75))
Why onboarding video works where the standard slide deck doesn't — the formats, the production patterns, and how to plan a program new hires actually finish.
Phil Heusser
Co-Founder
How to plan, produce, and implement effective safety training videos that actually engage your workforce.
Phil Heusser
Co-Founder
:quality(75))
Why video has become digital marketing’s most dominant force — a 2021 breakdown of the social, mobile, retention, and conversion advantages, plus a guide to picking the right format.
Phil Heusser
Co-Founder
:quality(75))
A practical overview of how to plan, build, and market an infographic — including the three main types (static, animated, interactive), the team you’ll need, and the steps to research, design, and distribute it.
Phil Heusser
Co-Founder
:quality(75))
A practical guide to applying storytelling techniques in business — covering the three-act structure, making it personal, and choosing between written, visual, video, and animated formats.
Phil Heusser
Co-Founder
:quality(75))
Ready to get started?
If you’d like to turn any of these guides into a real video project, you can contact us in a few different ways:
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.
