Guides
These guides and tutorials are part of Motifmotion’s broader knowledge-sharing approach—designed to help clients, collaborators, and visitors better understand how effective videos are planned, structured, and produced. Drawing from years of hands-on production experience, they reflect an expert-led approach to sharing detailed, practical insight into pacing, scope, workflow, and decision-making, so teams can approach video projects with more clarity and confidence before production begins.
What b-roll is, how it differs from a-roll, and how to shoot it when motion graphics and animation are going on top. With examples from finished client work.
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Phil Heusser
Co-Founder
What an animatic is, how it differs from a storyboard and a finished animation, and how to make one. With real animatics from finished client productions.
Phil Heusser
Co-Founder
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A visual guide to every animation style and technique we work in, shown with real client work and what each one costs.
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A practical guide to AI in video production for learning-and-development teams, instructional designers, and anyone responsible for employee training content, where it genuinely helps and where it falls short.
Motifmotion
If you're trying to figure out what video production costs in 2026, the honest answer is: it depends on what you're making — and this guide breaks that down completely. A series of five custom explainer videos totaling 5 minutes can cost the same as a 60-minute eLearning program. If that sounds wrong, you're not alone — but it makes sense once you understand how different these projects really are.
Phil Heusser
:quality(75))
What a storyboard is, the five types, real examples from finished animation projects, and a step-by-step process for creating your own.
Phil Heusser
Co-Founder
:quality(75))
Training video productions at scale — pacing, scope, workflow, and decision-making for teams who want practical, expert-led clarity before production starts. Part of Motifmotion's knowledge-sharing approach.
Phil Heusser
Co-Founder
A practical primer on writing video scripts that perform — what carries over from traditional writing, what changes when prose meets storyboard, plus a free template to start from.
Phil Heusser
Co-Founder
:quality(75))
Why onboarding video works where the standard slide deck doesn't — the formats, the production patterns, and how to plan a program new hires actually finish.
Phil Heusser
Co-Founder
How to plan, produce, and implement effective safety training videos that actually engage your workforce.
Phil Heusser
Co-Founder
:quality(75))
Why video has become digital marketing’s most dominant force — a 2021 breakdown of the social, mobile, retention, and conversion advantages, plus a guide to picking the right format.
Phil Heusser
Co-Founder
:quality(75))
A practical overview of how to plan, build, and market an infographic — including the three main types (static, animated, interactive), the team you’ll need, and the steps to research, design, and distribute it.
Phil Heusser
Co-Founder
:quality(75))
A practical guide to applying storytelling techniques in business — covering the three-act structure, making it personal, and choosing between written, visual, video, and animated formats.
Phil Heusser
Co-Founder
:quality(75))
Ready to get started?
If you’d like to turn any of these guides into a real video project, you can contact us in a few different ways:
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.
