Brand Film Case Study
A flagship brand film for Gerhart Process Solutions, tracing the company's growth from 1929 to today's single-source industrial partner for material handling, weighing, and IC&E. This is a positioning piece, not a training video.
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Gerhart Process Solutions – Flagship brand film
Gerhart Process Solutions has been a material handling, weighing and IC&E provider since 1929. The brief was to earn the pitch a 95-year history deserves: one continuous film, not a highlight reel, that carries the company from its founding to its current position as a single-source industrial partner.
Motifmotion built the film around a moving timeline: the same isometric facility grows in front of the viewer as the years advance, adding the machinery, storage and process equipment the company has taken on since 1929. A second piece for Gerhart Services takes the opposite approach: a labeled process-flow diagram, built for engineers who need the actual system, not a story about it.
Gerhart's Flagship Brand Film
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Gerhart Services — Process Animation
One shot, ninety-five years
Most brand films cut between scenes. This one holds a single camera move over an isometric facility while a timeline ribbon runs underneath it, and the equipment, the storage tanks, the conveyors, the racking, appears as the years pass. The history is the visual, not a voiceover explaining it.
- A single continuous take, not a cut-together highlight reel
- The facility itself grows on screen as the timeline advances
- 1929 to today, ending on the single-source partner positioning
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Have a history worth building a film around?
Process changes, equipment installs, throughput and automation work. Tell us what changed on the floor and we'll come back with ideas.
Two ways to tell an industrial story
Gerhart's flagship film and its process animation solve different problems with the same visual language. The film sells the company: ninety-five years, five verticals, one continuous shot. The process piece explains a system: bulk bag unloader, control mixers, weighted tank, pump, storage tank, each part labeled and static, because an engineer reading it needs the diagram to hold still.
- The flagship film: one continuous isometric shot, built for a pitch or a homepage
- The Services piece: a static, labeled process diagram, built for an engineer reading it
- Same client, same visual language, two different jobs
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Have a company history worth putting on screen?
Tell us how long you've been doing this and what's changed. We'll show you how it looks as one continuous film. Contact us in a few different ways:
We'll work with you to understand your objectives, how we can provide assistance and we'll outline the next steps.