Videos for Landing Pages
Landing page video productions that stop the scroll and drive conversions — short-form video built for product launches and high-stakes campaigns.
One of our landing page animations for our client Pixel Care
Trusted by teams building high-converting landing pages
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Built on trust, not information overload
According to Hubspot, videos for landing pages can increase conversion rates by over 80%. And that’s not a typo!
Landing page videos are so effective because they make it easy for your website visitors to learn who you are, what your offer, or why you matter. The purpose of a landing page video isn’t to cram as much information as you can into a single video. It’s to instill trust and demonstrate value.
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Elevator pitch videos
So called “elevator pitch videos” serve as a flagship marketing piece for a product, service, or organization.
They paint a concise and engaging picture of what a company offers. Elevator pitch videos are often embedded on a company’s homepage, or sometimes on an “about us” or “who we are” page. They are tremendous assets for branding, audience building, and engagement at the top of a sales funnel.
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Landing page video examples
A landing page video has only a few seconds to make its case. These examples take different approaches — some lean on story, others on product demo, others on visual energy. What they share is a clear sense of audience, message, and purpose. All are built to earn attention fast and move viewers toward a specific next step.
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Landing page video pro tips
Focus on the message!
It goes without saying that the quality of your landing page video is important. But you know what's even more important than the on-screen graphics? The message itself!
A great video requires a great story. A great story requires a great script. And a great script requires a great voiceover artist to deliver the message. Motifmotion handles the full production process, from message discovery all the way through production.
Use SEO!
For better a worse, producing a great video and embedding it on your website is only half the battle. Next up, you've actually got to get it in front of your audience!
SEO is one of the most effective methods to reach your audience in mass. Because videos are becoming increasingly important in Google's search algorithm, Motifmotion integrates SEO techniques into your video. We also teach you how to write SEO optimized copy around the video itself (or we do it for you!).
Include a call to action!
So you've created a great video, integrated SEO techniques, and you're ready to share it with the world. Awesome. There's just one thing — don't forget to create a clear call to action! Assuming your audience will know what to do next is a big mistake. Make it as easy as possible for your viewers by telling them who to contact, where to go, or what to do next.
Ready to explore?
We're always happy to brainstorm, no matter the stage. Reach out!
Educational videos
The purpose of an educational landing page video is to teach viewers something fundamental about the company, product, or service — or to educate viewers about something they would benefit from understanding.
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Product explainer videos
Product explainer videos demonstrate how a product works in a succinct overview. These videos are excellent at highlighting key selling points (KSPs), providing a clear call to action, and knocking down pain points in advance.
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Ready to get started?
If you’d like to explore healthcare marketing videos with Motifmotion, you can contact us in a few different ways:
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.