Motifmotion

Industrial video & technical animation case studies

Industrial video production and technical animation examples — from practical training modules to advanced system explanations.

Trusted by leading organizations

Mac Papers + Packaging logo
Gerhart Process Solutions logo — industrial process engineering company since 1929
Bellerophon Therapeutics logo
Associated Builders and Contractors logo
Delmarva Corrugated Packaging logo with heron and cardboard box icon
Makefield Putters logo
Prolaio logo — digital health cardiac care platform company
TOTE Maritime Alaska logo

About industrial video production

Industrial video production can take many forms depending on the complexity of the subject matter and the goals of the project. Some productions are designed to communicate information clearly and efficiently using straightforward visuals and slower pacing — such as our training video modules — while others require detailed technical animation, layered graphics, and more complex storytelling to explain systems, processes, or industrial operations.

The examples below show how pacing, visual complexity, and level of detail shift based on the subject matter, illustrating how different production approaches can be used to communicate industrial topics effectively, from simpler training-focused videos to more detailed technical and visual presentations.

Case Study #01

Advanced technical animation

This project demonstrates a higher level of technical animation used to explain complex industrial systems and processes. The production uses layered visuals, clear motion design, and structured storytelling to guide viewers through detailed concepts.

Key production choices:

  • Layered graphics and motion to reinforce key ideas

  • Clear pacing designed for comprehension and retention

  • Detailed technical visuals to explain complex systems

Where this approach works best

Ideal for organizations that need to explain complex equipment, systems, or processes where visual clarity and technical accuracy are essential.

"Flagship" - Gerhart Process Solutions

Animated vintage truck on assembly line with workers, from a Motifmotion industrial history video
Isometric animated factory floor with workers, robots, forklifts, and a 1965–2085 timeline
Animated process flow diagram showing bulk bag unloader, weighted mixer tank, pump, and storage tank
Animated technicians inspecting an electrical control panel in a Motifmotion industrial video for Gerhart
Animated industrial services overview showing engineering design, control systems, metrology, and analytical equipment

Choosing the right approach

Every industrial communication challenge is a little different. Sometimes a simple visual explanation is enough to guide viewers through a process, while other situations require more detailed technical animation to clarify complex systems.

Case Study #02

Intermediate technical animation

This project demonstrates a higher level of technical animation used to explain complex industrial systems and processes. The production uses layered visuals, a classic whiteboard animation style, and structured storytelling to guide viewers through detailed concepts.

Key production choices:

  • Simplified visuals focused on key process steps

  • Clear visual sequencing to guide viewers through the workflow

  • Faster pacing to maintain engagement

Where this approach works best

Ideal for organizations that need to explain operational processes, manufacturing workflows, or employee procedures where clarity is important, but highly detailed system animation is not required.

"Building Boxes Better" - Delmarva Corrugated Packaging

Animated illustration of workers managing a package processing line with checklists and machinery
Animated shipping guide showing three boxes — handle with care, perishable, and do not stack
Animated supply chain cycle diagram showing supplier, warehouse, factory, truck, and retail stages
Animated box crush test scene with a checklist of packaging variables, from an industrial explainer video
Animated cut-away truck trailer showing box stacking questions for an industrial training video

Have an industrial story to tell?

Plant tours, process explainers, safety training — tell us what you're working on and we'll come back with ideas.

Case Study #03

Essential technical animation

The series was designed as a practical compliance training system, optimized for speed, clarity, and retention. Each video focused on a single topic, allowing employees to complete training in short sessions without disrupting daily operations.

Key decisions included:

  • Using concise 2D animation to simplify legal concepts

  • Structuring content into short, modular training segments

  • Applying clear visual cues to reinforce key rules and actions

  • Designing videos for repeat viewing and easy updates

The emphasis was on usability and real-world application.

"Full Series As One" - Baltimore Gas and Electric

Animated isometric house with power lines listing remodel, increase service, and add new appliance options
Animated kitchen workers and laptop UI scene from an industrial training video
Animated five-phase utility construction process: initiation, design, scheduling, construction, and restoration
Animated checklist and BGE office building still from an industrial explainer video
Animated three-panel scene showing boring, trenching, and inserts methods for underground utility installation

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Barbara Lasic
Barbara LasicDirector of Partnerships

Ready to get started?

Industrial storytelling has to show real complexity clearly. Motifmotion can help. Contact us in a few different ways:

We'll work with you to understand your objectives, how we can provide assistance and we'll outline the next steps.

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