Explainer Video Production Company
We create animated explainer videos that make complex ideas impossible to misunderstand — for organizations that can't afford to lose their audience in the first thirty seconds. As an explainer video production company, we've made videos that explained complex work for teams at Johnson & Johnson, PBS, the University of Pennsylvania, and the Mayo Clinic.
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Trusted by leading organizations
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Explainer video production that starts with the message
At Motifmotion, we're an explainer video production company focused on one thing: clarity. An animated video has one job — take something your audience doesn't fully understand and make it click.
We work backward from the outcome. Across our video production services, we've served clients from enterprise healthcare systems to early-stage SaaS companies. Style, format, and length are video creation decisions made in service of the message. Our video services help businesses cut through the noise — but only when the message comes first.
What is an explainer video?
An explainer video is a short video — usually 60 to 90 seconds — that explains what your product or service does and why it matters, in clear, simple language. It pairs a tight script with animation or live action and a voiceover, and it lives wherever you need to explain a product fast: a homepage, a landing page, a sales deck, or an onboarding flow.
Most explainer videos run 30 to 120 seconds, with 60 to 90 the sweet spot. They're built from some key ingredients — script, storyboard, illustration, voiceover, sound design, and animation — and they exist to do one thing text struggles with: simplify complex ideas quickly enough that people actually stay to understand them. A good product explainer video has to captivate in the first few seconds or it loses the room. That's the difference between an animated video that just looks nice and video content that actually moves someone to act.
Why choose Motifmotion as your explainer video production company
Choosing the right partner matters. A good explainer video isn't just about visuals — it's about how clearly the idea is communicated and how well the video aligns with your product. The wrong partner gives you something that looks polished but doesn't say very much. The right one understands your message before a single frame is designed.
Script-first production
Every project begins with a brief and a script, not a mood board. We don't move to animation until the script is locked.
Built for complex subjects
We work regularly in healthcare, finance, industrial, and enterprise SaaS, where accuracy matters and oversimplification is a liability. Simplifying complex subjects without losing accuracy is what we do best — it's why brands like Mayo Clinic and Bellerophon trust us with technical material.
Production at scale
Built for clients who need more than one video — from startups to the Fortune 500. Whether the scope is two videos or twenty, quality doesn't drift.
Format flexibility
A full-service animated video agency and production studio, not a template shop. 2D animation, live action, motion graphics, whiteboard — format follows message.
Built for organizations with something real to explain
Most of our clients aren't selling something simple. They're in industries where the product is complex, the audience is skeptical, and the window for attention is short. Explainer videos work hardest for SaaS, B2B, and any product with a complex idea that's hard to explain in text. Whether the goal is pipeline, adoption, or internal alignment, they work when they're built around a real communication problem — a sharp value proposition delivered to a defined target audience.
The power of explainer videos is their flexibility. They bring complex topics to life across the full range of content a team actually needs — not just marketing, but onboarding, compliance, and internal communications for B2B teams.
- Product and feature explainer videos for SaaS and software companies
- Professional video for regulated industries: healthcare, finance, legal
- Brand explainer video for homepages, pitch decks, and sales enablement
- Internal video for change management, onboarding, and compliance
What explainer video content do we produce
The right style depends on your message, audience, and budget — so we match the format to the story instead of forcing every brand into the same video templates. Below are the video styles we produce most, each a custom animated video production built around your brief.
2D explainer videos
Custom illustrated characters, scenes, and motion built from scratch. 2D animation is the most versatile and cost-efficient format for product stories, process walkthroughs, and brand-forward content — and the go-to SaaS explainer for startups and B2B teams.
Motion graphics
Type-driven, data-forward, and sharp. Best when the content is system-level: timelines, frameworks, statistics, or multi-step processes that simplify complex information at a glance.
Whiteboard animation
Built for clarity over style. Effective for instructional content, compliance topics, and step-by-step explanations where simplicity is the point.
Live-action explainer video
When presence and authenticity matter more than animation. Brand messaging, executive communications, and hybrid formats that blend live action and animation in one piece.
3D explainer video
Advanced visualization for complex products, systems, and processes. We built 3D animation of a medical device for Bellerophon when standard formats couldn't capture the product.
Mixed media videos
Blending animation, live-action footage, and motion graphics into one cohesive piece — ideal when no single style can carry the whole story.
Explainer video portfolio
A sample of our work across industries and formats.
How financial aid works at the University of Pennsylvania
Explainer video case studies and platform demos
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SaaSSaaS video case studies
How we explain platforms, features, and workflows to support onboarding and drive product adoption.
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FinanceFinance and fintech video case studies
How we make financial products, systems, and services clear.
EducationPBS-WHYY: Emmy-winning educational series
PBS/WHYYA mixed-media series blending animation and structured explanation, recognized with an Emmy.
How much does an explainer video cost?
A professionally produced custom explainer video typically costs $3,000 to $15,000, with most 60–90 second B2B and SaaS videos landing in the $5,000–$12,000 range. What moves the number is scope, not style alone: scene count, character complexity, illustration depth, and runtime drive cost far more than format does.
How long does it take to make an explainer video?
Most explainer videos take six to eight weeks from kickoff to final delivery. The biggest variables affecting turnaround time are how fast the script is approved, the complexity of the style, and the number of revision rounds before your final video is locked.
Ready to explain your product in 90 seconds?
Our production process
Our process adapts to your needs
Explainer videos across every industry
Our explainer video production services span a wide range of sectors — from product launches to internal training and educational videos. We create custom explainer videos for each, starting with the same video strategy: define the audience, then build the piece around them.
Healthcare
Patient education, pharma, clinical communications, and medical device explainers.
Education
K-12, ed-tech, and continuing education.
Nonprofit
Mission storytelling, donor engagement, and public awareness.
Industrial
Safety, compliance, process visualization, and technical animation.
SaaS and tech
Product demos, feature walkthroughs, and onboarding content.
Financial
Banking, fintech, and insurance, made clear and approachable.
Corporate
Internal comms, HR, executive messaging, and brand video.
Recruitment
Employer brand and talent attraction videos.
Frequently asked questions
We make them in five steps: script, storyboard, voiceover, animation, and delivery — with your review at every stage. Discovery and scripting come first, because the message has to be right before anything gets designed. Then our video team storyboards, records voiceover, animates, and delivers final files sized for web, social, and ads. It's the same animated video production process whether we make explainer videos one at a time or as a full campaign.
A custom explainer video typically costs $3,000 to $15,000, with most 60–90 second B2B and SaaS videos in the $5,000–$12,000 range. The biggest cost drivers are style (2D is most efficient; 3D and live action run higher), runtime, and revision rounds.
It's a short video — usually 60 to 90 seconds — that explains what your product or service does and why it matters, in plain language. It combines a tight script, voiceover, and animation or live action to make a complex idea easy to grasp.
Most explainer videos take six to eight weeks from kickoff to delivery. Script-approval speed is usually the deciding factor, followed by style complexity and the number of revision rounds.
A great explainer video hooks with a problem, presents the solution, shows how it works, and ends with a clear call to action — all in plain, benefit-led language. Length discipline matters too: the tighter the script, the more people watch to the end.
Yes — they lift understanding, engagement, and conversions, because people grasp a complex idea faster from a 90-second video than from a page of text. That's why they work hardest for SaaS, B2B, and regulated industries where the product is genuinely complex.
Yes — we can deliver final files sized for your website, landing pages, social, email, ads, and onboarding, so one production works everywhere your audience is.
Yes — our portfolio and case studies include work for IMSE, Johnson & Johnson, and PBS-WHYY. Browse the portfolio above, or view the SaaS and finance case studies for platform-specific examples.
Planning an explainer video? Estimate the scope first
Cost depends on animation style, length, and complexity — short-form video for a single feature sits at a different price point than a multi-part series. Before production begins, our free Script Timer converts a written script into an estimated runtime, so you can plan timelines, estimate cost, and check that a concept fits the budget.
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Ready to get started?
If you'd like to work with Motifmotion, reach out in whatever way works best. We'll work to understand your objectives and outline the next steps.
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.