There is perhaps no field in the world that can benefit more from effective digital storytelling than non profits.
Storytelling is the most ancient form of communication. Before the emergence of written language, legends and myths were passed down from one generation to the next — inspiring, teaching life lessons, and offering consolation in times of grief. As a result, when humans see and hear good stories, their neural activity responds. They imagine themselves as participants in the journey, rather than distant observers.
When viewers feel part of a mission, they are more likely to donate time, energy, and financial resources to a cause they believe in.