How does financial aid work? There’s a fun question!
According to an article published by CNBC, the vast majority of young students fundamentally don’t understand the core elements of the college financial aid process.
For HigherEd administrators, this is a hugely important reality. But if we’re being honest, should any of us actually surprised by these findings? The reason students and parents have such a difficult time answering the question “how does financial aid work” is actually pretty simple:
— because financial aid is complicated!
Thankfully, animated video is a great way to help university audiences understand the big picture. And since studies show that 73% of consumers worldwide prefer seeing videos that are “entertaining,” over content on a webpage, Motifmotion has the solution ready to go. Without further ado, here are our Top 12 reasons to answer the question, how does financial aid work? for your university community.
1. Unwrap the cost of attendance
Make your institution’s costs transparent by explaining figures around tuition, housing and other fees. Animation is fantastic at visually representing how individual pieces come together to form a clear picture. By de-mystifying the cost of attendance, your viewers will better understand where the final numbers come from.