If you are business generating leads primarily through reputation and word of mouth — you’re doing a lot right! But if your goal is maximizing your growth potential — you’re also doing a lot wrong!
Effective growth strategy sets goals that are both aggressive and realistic. It encompasses everything from brand building, to social media management, search engine optimization, pay-per-click marketing, lead generation and email marketing. Growth strategy can include short-term solutions, long-term strategy, and everything in between.