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Personalized content marketing
Motifmotion helps organizations engage and target consumers with personalized content marketing — one-to-one. Think personalized thank you videos, birthday wishes, holiday messages, and more.
How does personalized content work?
- Step 1: Our team creates an advanced custom template, based on your goals and audience data categories.
- Step 2: Your team provides us with individual audience member data points.
- Step 3: We produce hundreds to tens of thousands of personalized versions of the content, each tailor-made for a unique customer/client/end recipient.
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Data points turned into personalized content
In the example below, Bfit — an exercise mobile app — allows users to track their monthly exercise statistics. After a month’s worth of results is captured, Bfit emails users a personalized summary of accomplishments.
This example is an easily embedded looping GIF.
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Use personalized content in emails
Motifmotion builds personalized content for email campaigns!
Effective email marketing is all about earning attention, staying top of mind, and boosting conversion rates.
Personalized media is much better at engaging audiences than canned content. Likewise, recipients find videos and GIFs far more appealing than text and static graphics.
Personalized graphics, GIFs and videos are all possible in email marketing campaigns.
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Digital personalization at scale
We scale quickly and create massive batches of personalized pieces, ready to be packaged and delivered to your segmented audiences.
This is true whether you are a university with thousands of applicants, a company with thousands of customers, or a chapter based organization with thousands of members.
Our personalized content can be delivered through a variety of methods. If desired, our team can also partner with you to develop marketing campaigns around your personalized content.
Learn how we created over 10,000 personalized virtual graduation scenes. or watch a final graduation here.
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Have a project in mind?
We're always happy to brainstorm, no matter the stage. Reach out!
What variables can be personalized?
Each individual piece can be customized in a dizzying amount of ways! The example to the left is an early test case of our software. Each video you see was built from an identical template, but given different instructions through code.
Use this example to imagine how messaging can be customized to unique recipients, depending on their location, interests, stage in the sales funnel, or other relevant data points.
- Text
- Numbers
- Lists
- Graphics
- Images
- Graphs and charts
- Live-action footage
- Animation movements
- Animated characters
- Music
- Voiceover sentences
- Voiceover voice
Personalized video messages
Personalized video messages combine the most effective digital tool on the planet (video) with the most effective known communication strategy (personalized messaging). They can be delivered to consumers in a variety of ways — as animated videos, or as live action videos with motion graphic overlays.
In this example video, each university applicant, alumni, or donor receives a short, personalized video message. These videos can be hosted on temporary splash pages, used in email as GIFs, or even sent via text messaging software.
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Key benefits of personalized content
The world is in the midst of a digital transformation, and the power of personalized marketing is no longer a secret. Tech giants like Google, Netflix, Facebook and Spotify all deliver "hyper targeted" user experiences; presenting the right information, to the right user, at the right time. There are lots of reasons to consider personalized content marketing campaigns.
Here are just a few:
Maximally relevant
Reach the right viewer, with the right message, at the right time; speaking directly to audience members rather than at them. Simultaneously remove non-relevant content for each individual, further increasing the likelihood of engagement.
Reuse, expand & adapt
Save time, money, and resources by reusing a template with new and current recipients for years to come. Expand your template to accommodate new needs or objectives, or adapt pre-existing templates to service multiple end goals.
A/B test your messaging
Generate varied content and engage in trial and error; optimizing your message and discovering what resonates best with segmented audiences in your target population.
Higher engagement rates
Personalized content drives significantly higher open rates, click-throughs, and conversions compared to generic messaging — because it speaks directly to each recipient's context.
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Ready to get started?
If you'd like to explore personalized content marketing with Motifmotion, you can contact us in a few different ways:
We'll work with you to understand your objectives, how we can provide assistance and we'll outline the next steps.