Liveaction video and animated video are different and the same.
They are both excellent at engaging viewers and holding their attention. They are both fantastic at visual storytelling. Where they differ is only in averages. On average, live action is better at humanizing organizations, because viewers tend to connect best with real people on screen. Meanwhile, business animations are much better at communicating abstract ideas, because they allows artists to “create a world” before a viewer’s eyes.
High quality live action is more widely available, because it’s been around for much longer. But it also tends to be more expensive, requiring on-site equipment and a physical production team.
The two can also be combined in powerful ways, offering the best of both worlds.