After several years of making our clients happy, we decided it was time for a little self-love and care.
On the surface, a company rebrand might seem exclusively visual. It usually involves making changes to color palettes and fonts. There may be a new logo, new marketing materials, and perhaps even a new website to boot.
The truth is, what you see is only the tip of the iceberg. Nailing a company brand is about aligning the needs and desires of an audience with a “visual story” that creates cohesion, excitement and trust.