Healthcare Video Production

The world of healthcare is in constant flux. New rules and regulations are introduced every year, as are novel tools and technologies. There’s no doubt about it: the medical world is notoriously complex to navigate.

Thankfully, healthcare video production is here to save the day!

For good reason, video and animation has become a powerful force in medicine. When it comes to healthcare videos, Motifmotion knows how to get the job done.

Healthcare Video Production for Business

Medical organizations use healthcare videos for a range of business purposes. Patient education videos demonstrate the features of insurance plans, explain how procedures work, and teach learners how medical devices function.

Internal training videos communicate key messages to staff, like hands-on training, company policies and more. Videos can be made to explain how a therapeutic acts on the body, or how a key piece of medical software works.

Explain Medical Processes

Sometimes healthcare video production is very hands on!

Whether it’s to teach patients how to properly use a medical device, educate students about a procedure, or explain how a product works in B2B communication — process and procedure videos are designed to help viewers grasp key information.

Healthcare Video Marketing

Healthcare video marketing plays an important role in the medical industry. In the example to the right, our client needed to explain how they implement Telehealth solutions for medical organizations.

Telehealth can be a tremendous asset to any healthcare organization, but some institutions have been slow to adapt.

Judge needed a healthcare video production that would instill trust, while demonstrating how their services work and why they are effective.

Animated Videos versus Liveaction Videos for Healthcare

Live action videos are often created to humanize organizations and foster relationships. Animations are usually made to explain how products, services, and software solutions work, or to surprise and delight an audience.

Whichever method you choose, healthcare video production can be used across a wide range of internal communication functions, as healthcare video marketing pieces, and everything in between. Finally, the two approaches can also be combined in mixed pieces, as in the example to the right.

healthcare video production with motion graphics

The Future of Healthcare Video Production

Executives in the medical industry are only beginning to appreciate the vast marketing potential of healthcare video production. Animation is an especially promising medium in medicine because it is excellent at breaking down complex ideas and piecing them back together. From medical services, to software, to pharmaceuticals and technology, healthcare video production is here to stay.

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