Case Study #03
PBS-WHYY – Civic Education Video Series
Motifmotion produced an Mid Atlantic Emmy-winning educational video series for PBS–WHYY focused on helping audiences understand how the U.S. Constitution affects everyday life. Through custom 2D animation and clear narrative structure, the series translated complex civic concepts into engaging, accessible educational content for a broad public audience. See more work like this on our educational video production page.
| Client: | PBS-WHYY |
| Type: | PSA / Education |
| Amount: | 25 minutes |
| Style: | 2D Animation |
Case Study #03
PBS-WHYY – Civic Education Video Series
Motifmotion produced an Mid Atlantic Emmy-winning educational video series for PBS–WHYY focused on helping audiences understand how the U.S. Constitution affects everyday life. Through custom 2D animation and clear narrative structure, the series translated complex civic concepts into engaging, accessible educational content for a broad public audience. See more work like this on our educational video production page.
| Client: | PBS-WHYY |
| Type: | PSA / Secondary Ed |
| Amount: | 25 minutes |
| Style: | 2D Animation |
Defining the challenge
PBS–WHYY needed to explain foundational constitutional concepts in a way that was accurate, engaging, and accessible to a general audience. The subject matter carried inherent complexity, yet the content needed to resonate with viewers of varying ages, backgrounds, and levels of prior knowledge.
Key challenges included:
• Explaining abstract constitutional principles clearly and accurately
• Maintaining viewer engagement on a traditionally “dry” topic
• Balancing educational rigor with approachable storytelling
• Designing content suitable for broadcast and long-term educational use
Traditional lecture-based explanations risked losing audience attention, while oversimplification could undermine credibility.
Shaping the learning experience
The series was designed as a public-facing educational experience, emphasizing clarity, storytelling, and visual explanation over dense academic detail. Animation played a central role in helping viewers visualize ideas that are otherwise difficult to grasp.
Key decisions included:
• Using custom 2D animation to illustrate abstract civic concepts
• Structuring content into short, focused segments for broadcast and classroom use
• Pairing narration with visual metaphors to reinforce understanding
• Maintaining a neutral, authoritative tone appropriate for public media
The goal was to make constitutional ideas feel relevant and understandable without sacrificing accuracy.
Shaping the learning experience
The series was designed as a public-facing educational experience, emphasizing clarity, storytelling, and visual explanation over dense academic detail. Animation played a central role in helping viewers visualize ideas that are otherwise difficult to grasp.
Key decisions included:
• Using custom 2D animation to illustrate abstract civic concepts
• Structuring content into short, focused segments for broadcast and classroom use
• Pairing narration with visual metaphors to reinforce understanding
• Maintaining a neutral, authoritative tone appropriate for public media
The goal was to make constitutional ideas feel relevant and understandable without sacrificing accuracy.
How the content came together
Motifmotion collaborated closely with the PBS–WHYY team throughout development to ensure the series aligned with editorial standards and educational objectives. Visual style, pacing, and tone were refined through iteration.
The workflow included:
• Concept development aligned with civic education goals
• Script refinement to balance clarity and accuracy
• Visual style exploration to support comprehension
• Iterative feedback cycles to fine-tune pacing and messaging
This approach ensured the final series met both educational and broadcast requirements.
How the content came together
Motifmotion collaborated closely with the PBS–WHYY team throughout development to ensure the series aligned with editorial standards and educational objectives. Visual style, pacing, and tone were refined through iteration.
The workflow included:
• Concept development aligned with civic education goals
• Script refinement to balance clarity and accuracy
• Visual style exploration to support comprehension
• Iterative feedback cycles to fine-tune pacing and messaging
This approach ensured the final series met both educational and broadcast requirements.
Planning for Scale and Flexibility
The series was designed to remain relevant beyond its initial release. The animated format allows the content to be reused across classrooms, community programs, and digital platforms without feeling dated.
This made the project a long-term educational asset rather than a one-time broadcast.
Planning for Scale and Flexibility
The series was designed to remain relevant beyond its initial release. The animated format allows the content to be reused across classrooms, community programs, and digital platforms without feeling dated.
This made the project a long-term educational asset rather than a one-time broadcast.
Results and takeaways
The completed series reached thousands of viewers across the region and became a recognized resource for civic education. Its success was marked by strong audience engagement and industry recognition, including an Emmy Award.
The project demonstrated how thoughtful educational video design can:
• Increase public understanding of complex civic topics
• Engage broad audiences through visual storytelling
• Extend the lifespan of educational content across platforms
Results and takeaways
The completed series reached thousands of viewers across the region and became a recognized resource for civic education. Its success was marked by strong audience engagement and industry recognition, including an Emmy Award.
The project demonstrated how thoughtful educational video design can:
• Increase public understanding of complex civic topics
• Engage broad audiences through visual storytelling
• Extend the lifespan of educational content across platforms
Where this approach works best
This model is well suited for organizations creating educational video content intended for public audiences, classrooms, and community learning environments.
It works particularly well for public media, nonprofits, and institutions focused on education, civics, and public understanding.
Barbara Lasic
Director of Partnerships
Ready to Get Started?
If you’d like to explore a video production with Motifmotion, you can contact us in a few different ways:
- Fill out a contact form
- Schedule a consultation with Barbara, our friendly Director of Partnerships
- Reach out to Barbara at Barbara@motifmotion.com
- Or call us at (202) 455-4355
We’ll work with you to understand your objectives, how we can provide assistance and we’ll outline the next steps.
Ready to Get Started?
Barbara Lasic
Director of Partnerships
You can contact us in a few different ways:
- Fill out a contact form
- Schedule a consultation with Barbara, our friendly Director of Partnerships
- Reach out to Barbara at Barbara@motifmotion.com
- Or call us at (202) 455-4355
We’ll work with you to understand your objectives, how we can provide assistance and outline the next steps.
