Videos for Landing Pages

According to Hubspot, videos for landing pages can increase conversion rates by over 80%. And that’s not a typo!

Landing page videos are so effective because they make it easy for your website visitors to learn who you are, what your offer, or why you matter. The purpose of a landing page video isn’t to cram as much information as you can into a single video. It’s to instill trust and demonstrate value.

Elevator Pitch Videos

So called “elevator pitch videos” serve as a flagship marketing piece for a product, service, or organization.

They paint a concise and engaging picture of what a company offers. Elevator pitch videos are often embedded on a company’s homepage, or sometimes on an “about us” or “who we are” page. They are tremendous assets for branding, audience building, and engagement at the top of a sales funnel.

Landing Page Video Tip # 1 – Focus on the message!

It goes without saying that the quality of your landing page video is important. But you know what’s even more important than the on-screen graphics? The message itself!

A great video requires a great story. A great story requires a great script. And a great script requires a great voiceover artist to deliver the message. Motifmotion handles the full production process, from message discovery all the way through production.

Product Explainer Videos

Product explainer videos demonstrate how a product works in a succinct overview. These videos are excellent at highlighting key selling points (KSPs), providing a clear call to action, and knocking down pain points in advance. They are often used on website landing pages, but also by sales teams, in pitch meetings, and for many other purposes!

Landing Page Video Tip # 2 – Use SEO!

For better a worse, producing a great video and embedding it on your website is only half the battle. Next up, you’ve actually got to get it in front of your audience!

SEO is one of the most effective methods to reach your audience in mass. Because videos are becoming increasingly important in Google’s search algorithm, Motifmotion integrates SEO techniques into your video. We also teach you how to write SEO optimized copy around the video itself (or we do it for you!).

Educational Videos

The purpose of an educational landing page video is to teach viewers something fundamental about the company, product, or service — or to educate viewers about something they would benefit from understanding.

By teaching your audience though video, you are dramatically increasing the average time they spent on a webpage, boosting your conversion rates, and providing genuinely useful content.

Landing Page Video Tip # 3 – Include a Call to Action

So you’ve created a great video, integrated SEO techniques, and you’re ready to share it with the world. Awesome. There’s just one thing — don’t forget to create a clear call to action! Assuming your audience will know what to do next is a big mistake. Make it as easy as possible for your viewers by telling them who to contact, where to go, or what to do next.

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