# Video for Landing Pages | Flagship Animations | Motifmotion Want to know the marketer's secret weapon for boosting engagement and conversion rates? Videos on landing pages! We love making them. --- ## Trusted by teams building high-converting landing pages ## Built on trust, not information overload According to Hubspot, videos for landing pages can [increase conversion rates by over 80%](https://blog.hubspot.com/marketing/video-marketing). And that’s not a typo! Landing page videos are so effective because they make it easy for your website visitors to learn who you are, what your offer, or why you matter. The purpose of a landing page video isn’t to cram as much information as you can into a single video. It’s to **instill trust and demonstrate value**. ## Elevator pitch videos So called “elevator pitch videos” serve as a flagship marketing piece for a product, service, or organization. They paint a concise and engaging picture of what a company offers. Elevator pitch videos are often embedded on a company’s homepage, or sometimes on an “about us” or “who we are” page. They are tremendous assets for branding, audience building, and engagement at the top of a sales funnel. ## Landing page video examples A landing page video has only a few seconds to make its case. These examples take different approaches — some lean on story, others on product demo, others on visual energy. What they share is a clear sense of audience, message, and purpose. All are built to earn attention fast and move viewers toward a specific next step. - **Featured: Connecting The Hands-On Workforce** (1:22) (Client: Upskill · Industry: Startup) - **Featured: Advanced eClinical Series** (4 episodes) — A promotional mini-series for Advanced eClinical Training pairing a flagship film with program-specific spots for medical assistant, patient care, and pharmacy tech certifications. (Episodes: 1) - **Featured: Philanthropi Flagship** (1:47) — A flagship promotional film for Philanthropi introducing the impact account and analytics platform behind employee-driven corporate giving. (Client: Philanthropi · Industry: Startup) - **Featured: What is Restorative Practices** (1:52) — An explainer for the International Institute for Restorative Practices defining restorative practices as the emerging social science of relationships and community. (Client: International Institute for Restorative Practices · Industry: Higher Ed) - **Featured: Portable Batteries** (1:16) — A product film for Weego — pocket-size jump-starter batteries that start engines, charge phones, and come in three sizes for everything from cars to diesel trucks. (Client: Weego · Industry: Startup) - **Featured: Welcome to Pixel!** (2:37) — A promotional film for Pixel Care introducing the all-in-one fertility platform that coordinates patients, clinics, and pharmacies through one app. (Client: Pixel care · Industry: Startup) ## Landing page video pro tips ## Focus on the message! It goes without saying that the quality of your landing page video is important. But you know what's even more important than the on-screen graphics? The message itself! A great video requires a great story. A great story requires a great script. And a great script requires a great voiceover artist to deliver the message. Motifmotion handles the full production process, from message discovery all the way through production. ## Use SEO! For better a worse, producing a great video and embedding it on your website is only half the battle. Next up, you've actually got to get it in front of your audience! SEO is one of the most effective methods to reach your audience in mass. Because videos are becoming increasingly important in Google's search algorithm, Motifmotion integrates SEO techniques into your video. We also teach you how to write SEO optimized copy around the video itself (or we do it for you!). ## Include a call to action! So you've created a great video, integrated SEO techniques, and you're ready to share it with the world. Awesome. There's just one thing — don't forget to create a clear call to action! Assuming your audience will know what to do next is a big mistake. Make it as easy as possible for your viewers by telling them who to contact, where to go, or what to do next. ## Educational videos The purpose of an educational landing page video is to teach viewers something fundamental about the company, product, or service — or to educate viewers about something they would benefit from understanding. ## Product explainer videos Product explainer videos demonstrate how a product works in a succinct overview. These videos are excellent at highlighting key selling points (KSPs), providing a clear call to action, and knocking down pain points in advance. --- ## Additional context ## Featured case studies - **Connecting The Hands-On Workforce** (1:22) (Client: Upskill · URL: https://motifmotion.com/work/connecting-the-hands-on-workforce) - **Advanced eClinical Series** (4 episodes) — A promotional mini-series for Advanced eClinical Training pairing a flagship film with program-specific spots for medical assistant, patient care, and pharmacy tech certifications. (URL: https://motifmotion.com/work/advanced-eclinical-series) - **Philanthropi Flagship** (1:47) — A flagship promotional film for Philanthropi introducing the impact account and analytics platform behind employee-driven corporate giving. (Client: Philanthropi · URL: https://motifmotion.com/work/philanthropi-flagship) - **What is Restorative Practices** (1:52) — An explainer for the International Institute for Restorative Practices defining restorative practices as the emerging social science of relationships and community. (Client: International Institute for Restorative Practices · URL: https://motifmotion.com/work/what-is-restorative-practices) - **Portable Batteries** (1:16) — A product film for Weego — pocket-size jump-starter batteries that start engines, charge phones, and come in three sizes for everything from cars to diesel trucks. (Client: Weego · URL: https://motifmotion.com/work/portable-batteries) - **Welcome to Pixel!** (2:37) — A promotional film for Pixel Care introducing the all-in-one fertility platform that coordinates patients, clinics, and pharmacies through one app. (Client: Pixel care · URL: https://motifmotion.com/work/welcome-to-pixel) ## Page metadata for citation - **Canonical URL:** https://motifmotion.com/services/landing-page-animation-video-production - **Last published:** 2026-05-08T18:11:32.921Z - **Primary topic:** landing page video production - **Type of content:** Service --- *Originally at https://motifmotion.com/services/landing-page-animation-video-production*