# Explainer Video Production Company Motifmotion is an explainer video production company turning complex products into clear, animated stories: 2D, 3D, motion graphics & live action. See our work. --- ## Trusted by leading organizations *What we do* ## Explainer video production that starts with the message At Motifmotion, we're an explainer video production company focused on one thing: clarity. An animated video has one job — take something your audience doesn't fully understand and make it click. We work backward from the outcome. Across our video production services, we've served clients from enterprise healthcare systems to early-stage SaaS companies. Style, format, and length are video creation decisions made in service of the message. Our video services help businesses cut through the noise — but only when the message comes first. ## What is an explainer video? An explainer video is a short video — usually 60 to 90 seconds — that explains what your product or service does and why it matters, in clear, simple language. It pairs a tight script with animation or live action and a voiceover, and it lives wherever you need to explain a product fast: a homepage, a landing page, a sales deck, or an onboarding flow. Most explainer videos run 30 to 120 seconds, with 60 to 90 the sweet spot. They're built from some key ingredients — script, storyboard, illustration, voiceover, sound design, and animation — and they exist to do one thing text struggles with: simplify complex ideas quickly enough that people actually stay to understand them. A good product explainer video has to captivate in the first few seconds or it loses the room. That's the difference between an animated video that just looks nice and video content that actually moves someone to act. ## Why choose Motifmotion as your explainer video production company Choosing the right partner matters. A good explainer video isn't just about visuals — it's about how clearly the idea is communicated and how well the video aligns with your product. The wrong partner gives you something that looks polished but doesn't say very much. The right one understands your message before a single frame is designed. ## Script-first production Every project begins with a brief and a script, not a mood board. We don't move to animation until the script is locked. ## Built for complex subjects We work regularly in healthcare, finance, industrial, and enterprise SaaS, where accuracy matters and oversimplification is a liability. Simplifying complex subjects without losing accuracy is what we do best — it's why brands like Mayo Clinic and Bellerophon trust us with technical material. ## Production at scale Built for clients who need more than one video — from startups to the Fortune 500. Whether the scope is two videos or twenty, quality doesn't drift. ## Format flexibility A full-service animated video agency and production studio, not a template shop. 2D animation, live action, motion graphics, whiteboard — format follows message. *Explainer video for business* ## Built for organizations with something real to explain Most of our clients aren't selling something simple. They're in industries where the product is complex, the audience is skeptical, and the window for attention is short. Explainer videos work hardest for SaaS, B2B, and any product with a complex idea that's hard to explain in text. Whether the goal is pipeline, adoption, or internal alignment, they work when they're built around a real communication problem — a sharp value proposition delivered to a defined target audience. The power of explainer videos is their flexibility. They bring complex topics to life across the full range of content a team actually needs — not just marketing, but onboarding, compliance, and internal communications for B2B teams. - Product and feature explainer videos for SaaS and software companies - Professional video for regulated industries: healthcare, finance, legal - Brand explainer video for homepages, pitch decks, and sales enablement - Internal video for change management, onboarding, and compliance ## What explainer video content do we produce The right style depends on your message, audience, and budget — so we match the format to the story instead of forcing every brand into the same video templates. Below are the video styles we produce most, each a custom animated video production built around your brief. ## 2D explainer videos Custom illustrated characters, scenes, and motion built from scratch. 2D animation is the most versatile and cost-efficient format for product stories, process walkthroughs, and brand-forward content — and the go-to SaaS explainer for startups and B2B teams. ## Motion graphics Type-driven, data-forward, and sharp. Best when the content is system-level: timelines, frameworks, statistics, or multi-step processes that simplify complex information at a glance. ## Whiteboard animation Built for clarity over style. Effective for instructional content, compliance topics, and step-by-step explanations where simplicity is the point. ## Live-action explainer video When presence and authenticity matter more than animation. Brand messaging, executive communications, and hybrid formats that blend live action and animation in one piece. ## 3D explainer video Advanced visualization for complex products, systems, and processes. We built 3D animation of a medical device for Bellerophon when standard formats couldn't capture the product. ## Mixed media videos Blending animation, live-action footage, and motion graphics into one cohesive piece — ideal when no single style can carry the whole story. *Our work* ## Explainer video portfolio A sample of our work across industries and formats. ## Explainer video case studies and platform demos ## SaaS video case studies How we explain platforms, features, and workflows to support onboarding and drive product adoption. ## Finance and fintech video case studies How we make financial products, systems, and services clear. ## PBS-WHYY: Emmy-winning educational series A mixed-media series blending animation and structured explanation, recognized with an Emmy. ## Explainer videos across every industry Our explainer video production services span a wide range of sectors — from product launches to internal training and educational videos. We create custom explainer videos for each, starting with the same video strategy: define the audience, then build the piece around them. ## Healthcare Patient education, pharma, clinical communications, and medical device explainers. ## Education K-12, ed-tech, and continuing education. ## Nonprofit Mission storytelling, donor engagement, and public awareness. ## Industrial Safety, compliance, process visualization, and technical animation. ## SaaS and tech Product demos, feature walkthroughs, and onboarding content. ## Financial Banking, fintech, and insurance, made clear and approachable. ## Corporate Internal comms, HR, executive messaging, and brand video. ## Recruitment Employer brand and talent attraction videos. ## How much does an explainer video cost? A professionally produced custom explainer video typically costs $3,000 to $15,000, with most 60–90 second B2B and SaaS videos landing in the $5,000–$12,000 range. What moves the number is scope, not style alone: scene count, character complexity, illustration depth, and runtime drive cost far more than format does. > **Planning more than one? A series costs less per video.** > > When explainer videos are produced as a series instead of one-offs, the cost per video drops. Scripts, design systems, characters, and motion assets carry across episodes — so a bundled set comes in well below the price of producing each from scratch. The more videos in the program, the lower the per-video cost. ## How long does it take to make an explainer video? Most explainer videos take six to eight weeks from kickoff to final delivery. The biggest variables affecting turnaround time are how fast the script is approved, the complexity of the style, and the number of revision rounds before your final video is locked. ## Our production process A structured workflow that protects clarity at every stage, from first brief to final delivery. ## Discovery We define the audience, the message, and the outcome. ## Scripting Objective-driven scripts written for clarity and pacing. We don't move to design until the script is locked. ## Storyboarding Visual planning that maps content flow and on-screen action. ## Design Brand-aligned visual systems and style frames. ## Animation Motion and timing that reinforce the content. ## Sound design Voiceover, music, and SFX mixed for a broadcast-ready result. ## Frequently asked questions ## Planning an explainer video? Estimate the scope first Cost depends on animation style, length, and complexity — short-form video for a single feature sits at a different price point than a multi-part series. Before production begins, our free Script Timer converts a written script into an estimated runtime, so you can plan timelines, estimate cost, and check that a concept fits the budget. --- ## Additional context ## Related portfolio work - **SaaS video case studies** — How we explain platforms, features, and workflows to support onboarding and drive product adoption. (Style: SaaS) - **Finance and fintech video case studies** — How we make financial products, systems, and services clear. (Style: Finance) - **PBS-WHYY: Emmy-winning educational series** — A mixed-media series blending animation and structured explanation, recognized with an Emmy. (Client: PBS/WHYY · Style: Education) ## Page metadata for citation - **Canonical URL:** https://motifmotion.com/services/explainer-video-production - **Last published:** 2026-06-28T19:10:49.008Z - **Primary topic:** explainer video production - **Type of content:** Service --- *Originally at https://motifmotion.com/services/explainer-video-production*