Landing page videos, otherwise known as “flagship” videos, deserve their own section simply because of how crucial they are.
A landing page video is a company’s most potent elevator pitch — and what their audience is likely to see before anything else. Landing page videos are usually 60 – 90 seconds long, are high in quality, and tell your most important story.
If you provide a service, your landing page video might be a carefully branded overview of what you offer. If you sell a product, it might about what differentiates the item you sell. If you’re a non-profit, it might be the story of your founding.
The messaging will always depend on the purpose, but all great landing page videos share one thing in common. They are razor sharp and high quality.