# Nonprofit Video Case Study | IIR Roadway Safety An eight-episode nonprofit video production series for the Institute for Intergovernmental Research, each episode built on one cited roadway safety statistic. --- ## Trusted by leading organizations *Case Study* ## Institute for Intergovernmental Research – National roadway safety We produced eight animated episodes for the Institute for Intergovernmental Research as part of the National Law Enforcement Roadway Safety Program. Each one takes a single data point on officer roadway deaths and builds ninety seconds to two minutes around it. This is [nonprofit video production](/services/nonprofit-animation-and-video) where the audience has to be persuaded rather than informed. The eight cover fatigue and reaction time, collision and struck-by fatalities, sleep, seat belts, emergency response speed, body armor in crashes, pursuit fatalities, and move-over laws. - **Featured: National Law Enforcement Roadway Safety** (8 episodes) — A national roadway-safety series for the Institute for Intergovernmental Research building each piece around the hard numbers behind on-duty law-enforcement fatalities. (Episodes: 1,2,4,5,7) ## Nonprofit video production, one statistic per episode The method is consistent enough to be a format. Open on the number, hold it long enough to be read and doubted, show what it means in a situation the viewer recognises, and only then arrive at the recommendation. It keeps the episodes short because there is no room for padding once the structure is that tight. Seat Belt Safety runs on one figure: between 1980 and 2015, 42.6% of officers killed in law enforcement vehicles were not wearing a seat belt, and 161 of them, about 18%, were partially or fully ejected. Faster Is Not Always Better runs on a 2009 FBI study of 2,123 officers and an estimated 14 million emergency responses, which found a fast response actually helped save a life in about one call in 8,000. - Open on the number, before any recommendation - Cite it on screen where the viewer can check it - Show the consequence in a recognisable situation - Earn the advice last, not first ## Turning a citation into a visual The fatigue episode is the clearest example of the method. It builds to a table comparing impairment at 17 to 19 hours awake against 24 hours awake, across reaction time, dual task speed, hand-eye coordination, object tracking, vigilance, spatial memory and tiredness. The final row is what makes it land. It sets those columns against blood alcohol content: 0.05 BAC at 17 to 19 hours awake, 0.10 BAC at 24. The argument is not that fatigue is like being drunk. The argument is that the measured impairment is equivalent, and the table lets a skeptical viewer check that for themselves. *Feyer, A. M. and Williamson, A. M. (2000). Moderate sleep deprivation produces impairments in cognitive and motor performance equivalent to legally prescribed levels of alcohol intoxication. Occupational and Environmental Medicine, 57(10), 649-655.* The citation sits on screen beneath the table for the whole sequence. Character animation carries the situation, the infographic carries the evidence, and neither has to do the other's job. - Source citation visible on screen, not in a description - Data presented so a skeptical viewer can check it - Character animation for the situation, infographic for the evidence - Impairment framed as measured equivalence, not metaphor ## Where this approach works best This model fits any mission where the audience has already dismissed the message. Advocacy, public safety, government and NGO campaigns, public health. The common factor is that information alone will not move anyone, because they believe they already have it. It also travels into instruction. The same evidence-first structure works for [educational animation](/services/educational-animations) and for [training video production](/services/corporate-training-video-production) where a workforce has sat through the same briefing several times already. Nonprofit video production earns its keep when the evidence arrives before the ask, which is the whole structure of this series. - Advocacy and public safety campaigns - Government and NGO communication - Public health messaging to resistant audiences - Compliance and safety training that has to overcome familiarity ## Related case studies ## PHMC: Video training series A modular compliance training series built for consistent rollout across a distributed workforce. ## PBS-WHYY: Educational series An Emmy-winning civic education series for public media, built as episodes that stand alone while sharing one visual system. ## IMSE: Literacy animation program Fifty-three letter-formation lessons across two courses, produced on one system. --- ## Additional context ## Featured case studies - **National Law Enforcement Roadway Safety** (8 episodes) — A national roadway-safety series for the Institute for Intergovernmental Research building each piece around the hard numbers behind on-duty law-enforcement fatalities. (URL: https://motifmotion.com/work/national-law-enforcement-roadway-safety) ## Related portfolio work - **PHMC: Video training series** — A modular compliance training series built for consistent rollout across a distributed workforce. (Client: PHMC · Style: Training / Compliance) - **PBS-WHYY: Educational series** — An Emmy-winning civic education series for public media, built as episodes that stand alone while sharing one visual system. (Client: PBS/WHYY · Style: Educational) - **IMSE: Literacy animation program** — Fifty-three letter-formation lessons across two courses, produced on one system. (Client: Institute for Multi-Sensory Education · Style: Education) ## Page metadata for citation - **Canonical URL:** https://motifmotion.com/case-studies/iir-nonprofit-video-production-roadway-safety - **Last published:** 2026-08-24T19:06:41.999Z - **Primary topic:** nonprofit video production - **Type of content:** WebPage --- *Originally at https://motifmotion.com/case-studies/iir-nonprofit-video-production-roadway-safety*