# Brand Film Case Study | Gerhart

A flagship brand film for Gerhart Process Solutions: one continuous take tracing the company from 1929 to today's single-source industrial partner.

---

## Trusted by leading organizations

*Case Study*

## Gerhart Process Solutions – Flagship brand film

Gerhart Process Solutions has been a material handling, weighing and IC&E provider since 1929. The brief was to earn the pitch a 95-year history deserves: one continuous film, not a highlight reel, that carries the company from its founding to its current position as a single-source industrial partner.

Motifmotion built the film around a moving timeline: the same isometric facility grows in front of the viewer as the years advance, adding the machinery, storage and process equipment the company has taken on since 1929. A second piece for Gerhart Services takes the opposite approach: a labeled process-flow diagram, built for engineers who need the actual system, not a story about it.

- Gerhart's Flagship Brand Film — https://pub-7ea4a39df01b46d1987f3c5c9fa321fb.r2.dev/videos/one-off/1159345732-flagship.mp4
- Gerhart Services — Process Animation — https://a.storyblok.com/f/291649028342970/873065/c16254e43e/gerh-serv-clip.mp4

## One shot, ninety-five years

Most brand films cut between scenes. This one holds a single camera move over an isometric facility while a timeline ribbon runs underneath it, and the equipment, the storage tanks, the conveyors, the racking, appears as the years pass. The history is the visual, not a voiceover explaining it.

- A single continuous take, not a cut-together highlight reel
- The facility itself grows on screen as the timeline advances
- 1929 to today, ending on the single-source partner positioning

## Two ways to tell an industrial story

Gerhart's flagship film and its process animation solve different problems with the same visual language. The film sells the company: ninety-five years, five verticals, one continuous shot. The process piece explains a system: bulk bag unloader, control mixers, weighted tank, pump, storage tank, each part labeled and static, because an engineer reading it needs the diagram to hold still.

- The flagship film: one continuous isometric shot, built for a pitch or a homepage
- The Services piece: a static, labeled process diagram, built for an engineer reading it
- Same client, same visual language, two different jobs

## Related case studies

## Mac Paper + Packaging: Manufacturing case studies

Six animated operational case studies on a working manufacturing floor, each documenting one equipment or process change.

## TOTE Maritime Alaska – Securement procedure training

A seven-minute animated securement procedure training video built from the client's manual: three load types, every rule on screen.

---

## Additional context

## Related portfolio work

- **Mac Paper + Packaging: Manufacturing case studies** — Six animated operational case studies on a working manufacturing floor, each documenting one equipment or process change. (Client: Mac Paper + Packaging · Style: Industrial)
- **TOTE Maritime Alaska – Securement procedure training** — A seven-minute animated securement procedure training video built from the client's manual: three load types, every rule on screen. (Client: TOTE Maritime Alaska · Style: Safety / Procedure Training)

## Page metadata for citation

- **Canonical URL:** https://motifmotion.com/case-studies/gerhart-flagship-brand-film
- **Last published:** 2026-09-22T12:10:04.724Z
- **Primary topic:** industrial brand film
- **Type of content:** WebPage

---

*Originally at https://motifmotion.com/case-studies/gerhart-flagship-brand-film*